Established in 2015, Keystone Sporting Solutions is led by Kat Ingram as the Managing Director. With extensive experience and expertise in the recreation and sport industry, Kat has successfully built the business to provide valuable support to sporting clubs and associations.
The Logo
In 2015, during a visit to Goolwa, South Australia, Kat developed the business name after coming across a memorial wall. As she observed the different parts of the structure, she drew a connection to the various components of a sporting club. Determined to support these structures, Kat developed the name for Keystone Sporting Solutions. The name “Keystone” was derived from the central stone in an arch, symbolising its crucial role in holding everything together.
The keystone shape emphasises the importance of holding a structure together, while the circle represents a sports ball. When combined, they form the representation of a person, highlighting the indispensable role of volunteers in sporting clubs – the lifeblood of Australia’s sporting industry.
Choosing her favourite colour, blue, Kat envisioned a rough concept for the logo. Through a collaborative effort, Kat sought the artistic talents of her cousin, Stuart Ingram, resulting in the design that you see today.
Keystone Sporting Solutions 